Acquiring the cheapest car insurance coverage is possible with the help of online car insurance companies. However, there are too many online insurance companies that are competing with each other. Most of the time, you do not know which one to choose despite the promise of a really low insurance quote. This is because you have never heard of the company and know nothing about it. Since most people are smartening up against scams and virtual extortions, it is harder to gain their trust. And the harder it is to gain their trust will make it twice as difficult to sell them products and services. Hence, online car insurance companies do not just need cheap car insurance policies; they also need to make sure that they advertise well and wide.
There are a lot of car insurance TV adverts that have laugh out loud moments. The effort that these people exert in their advertising strategies is almost desperate. However, despite this, there are a lot of funny insurance adverts that are successful despite their tackiness. One example is the meerkat commercial. Now, this is one potentially disaster commercial if it wasn’t for the curiosity and inquisitiveness of the people. The big surprise is that this tacky yet expensive advert actually exceeded all expectations. With millions of visitors, a gargantuan amount of website traffic and exceptional car insurance reviews, this funny car insurance advert has certainly done its job.
Now, this car insurance advert showing a meerkat complaining that their website is often confused with CompareTheMarket.com is quite brilliant despite of its ludicrousness. This is because the curiosity of the people is piqued about the meerkat and the car insurance calculator that offers a free online quote. And once they got curious, one by one they turned on their desktops and notebook PC’s to see just what all of this commotion is about. Of course, some just might have found the meerkat cute and would have wanted to see more. However, it has certainly rolled the snowball. And you can tell that the snowball is now humongous because CompareTheMarket.com is among the top listings of online car insurance companies with the best car insurance reviews.
Advertising is one way to make sure you create definite and fortuitous impact on the people. And with the many daily troubles and huge obstacles in our lives, it is truly no wonder these advertisers and car insurance companies choose humor and cheap car insurance policies as their marketing weapon. Ergo, laughter is not only the best medicine but it is also the most effective way to market when it is done the proper way.
Picture by Mike “Dakinewavamon” Kline (CC)
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